Pot plants, glass jars & fruit bowls… how far is too far in Real Estate Photography?

Thursday 05 Apr 2018

All real estate bosses want to be innovators, but the latest trend in real estate photography we think is a worry.

Overwhelming feedback from those who matter most (otherwise known as the buyer) is that being forced to scroll through 20 images of which at least one third are close ups of the home owners possessions (which by the way aren’t for sale) is not only a pain in the back-side but an insult to the buyers intelligence.  A seller therefore needs to seriously ask themselves, “Is this how I want my potential buyers to feel when viewing my property online for the first time?”

In the competitive real estate market, buyers want to get straight to the point by seeing exactly what’s on offer and it’s still a well-known fact that kitchens and bathrooms sell homes, not glass jars and fruit bowls. Even worse (we’re told) is the real estate agent showcasing themselves throughout the photo montage, leaving an uncomfortable and misguided impression on the buyer.

The new trend of magazine style photography can work well, by engaging buyers with inviting spaces and lifestyle options, but we believe a mix of traditional real estate photography and the newer magazine style works best.  The bottom line is that your photos are the first point of contact buyers have with your property and dictate which ones will end up on their inspection list.

In a world overloaded with images, the photography of your home has never been so critical and quality photography practices which actually sell homes should never be compromised for a real estate bosses desire to be different.

- Kate Webster